One of my sales peeps was ecstatic about the F-Type. I looked at it on the web site the other day and was shocked by the "upgrades game" they are playing against the base price they show.
The number of things you have to add to the basic spec of even the V8S top model that are standard on other cars around this price should lead to a session of name-and-shame. I like JLR but this is a bit of a piss-take.
Porsche are the same on the Boxster/Cayman with the best part of £10k needed to make it a decent car worthy of this level of investment.
He then saw my Aero and went quiet, rather loved it. If only the AeroCoupe was practical as a daily-drive then the F-Type+extras would probably have a fair fight on it's hands. When you think what you get for the money, hand built, real individuality, style - it does make an interesting fight. $XXXM's invested and volume vs shed+love. Odd world.