I think sales must be a bit slow. The discounts on the demo's are huge at the moment. The one I looked at has a £35k new spec and is just under £26k including 5 years service plan, and with 5k miles.
The BMW 1 series in the five door spec I just don't like the look of. The coupe and convertible are decent enough, but I would go for a Golf over a five door 1 Series. I saw a new Golf in a car park this afternoon, and I'm still not sure about the shape. A bit too wide and low maybe.
There really are no other options for me. I engage with my car so it has to speak to me if you can understand that. I have to look at it and want it. That's what happened with the Morgan, and that's what happened with my Golf. Any doubts and I walk away. That will be tough on Monday if these new 320's are as good as journalists say they are.