Maybe they should develop the suspension and then set the sales targets higher.
I know several people who love the idea of a Morgan but would never consider buying one because of the ride.
Quite a few manufacturers offer 'Special Equipment' packages or 'Handling Packs'. I guess Morgan do, to some extent, with the SS.
The roads in Surrey are like the Somme and the Roadster regularly bottoms out on both front and back suspension - so any suspension improvement would be very welcome.