I like it, reminded me of when I worked in Zeven in Germany just up the road was a johnny factory and their name for it was Gummiwaren fabrik which does sound more like something you might put in your mouth and chew.
LRC also sponsored our local ice cream van -on the side it said "Buy me and stop one"!!!
Ah - the old ones are the best (so I keep telling SWMBO)
Reminds me of my days teaching sex ed (in sign language!!) - Mates sent us some condom demonstrators packed in mint flavoured rubbers.
I wrote back to say thanks for the demonstrators & thanks for the chewing gum - it blows great bubbles - no reply - some folks have no sense of humour.