Surely everthing in manufacturing has to be governed by cost? Any manufactured porduct canbe made better and to last longer but such quality costs money. Morgan are a low volume producer making cars in the uk so i think do very well on balance. No doubt a morgan made in china would be cheaper but i for one wouldnt want one. Not sure the engineering would be much better either.
I dont reckon the directors are idiots that would wish to damage the brand or play fast and loose with warranty claims. If we wanted mass produced uniform quality i think we would be better off in an Audi or Ford or Kia shrowroom.