£40k 1.6 Poverty Model.. good insurance group for young Drivers
£50K 2.5 Mid Stream.... add on as you wish
£60K 4+ Blow your mind Big Boy Lottery Winner
Simples
"£40k
Poverty Model"
Redefines my definition of poverty.
I had a look at new "sports" car list prices, convertibles only. Data source is "Car" magazine, December 2014.
There is nothing, other than a Caterham 160, that is cheap & I'm not sure it is comparable with anything.
Perhaps the base MX5 sets the floor level at £18.5K.
Consider the following, remember we are comparing "new with new" and excluding extras and delivery.
Car.............Engine...PriceCaterham 160....1.6.....£15,000
Mazda MX5.......1.8.....£18,500
Mini Roadster....1.6.....£21,000
Audi TT ..........1.8.....£26,500
Lotus Elise......1.6.....£28,000
Morgan 4/4....1.6.....£33,075BMW Z4 ........2.8.....£33,650
Mercedes E Cab..2.5....£34,500
Mercedes SLK...2.5.....£35,720
Morgan +4....2.0.....£36,285BMW 4 Series...3.5.....£41,000
Morgan Roadster 3.7..£45,900Poesche Boxster.3.4.....£47,035
Caterham 620 R..2.0.....£50,000
Lotus Exige.....3.7.......£52,900
Jaguar F.........5.0.......£65,000
Mercedes SLK....5.0......£83,445
Morgan +8....4.8.......£85,200So:
"Poverty" Models need to be under £30K. The 4/4 needs to be about £27K, not £33K
"Mid Stream" models should be between £30K and £40K, the +4 is well priced.
"Blow" modesl should be between £50K and £80K: the Plus 8 is too expensive.
Conclusion: MMC are not too far off the market prices in the middle, especially when considering the brand value and iconic hand built status.....no coincidence then that the Plus 4 is the best seller...
The 4/4 needs to be less than £30K to be attractive.
The Roadster sits in a difficult place: it isn't that expensive when compared with a base Boxster, but it is not comparable dynamically or as far as bild quality is concerned.
The Plus 8 is over priced. possibly why it doesn't sell that well but at £70K it would compare more realistically with things like the F Type and SLK. In terms of performance and refinement it is already there, it is just too expensive.
MMC knows this. Perhaps Ray is right. Focus on the Trads, Refine the Plus 4 with better rear suspension and so on, try to get the base 4/4 down to less than £30K and push quality to reduce warranty costs.
