Morgan need to attract new customers, it's all very well the "traditionalists" decrying change in any form but how many of them are regularly buying new cars from Morgan ?
A very good point, but I wonder if MMC are going to be able to attract sufficient customers who are willing to buy £90k cars?
I think their best chance is to produce cars (of whatever design) which can be sold at sub £50k, and aim at a production of c 1000 cars per year. There will always be a demand for truly bespoke expensive cars, but not enough, I would think.
