Or leave them alone to what they do best, make steady production of fairly priced sports cars, and stay away from the over priced EXOTICA.
I'm with you on this Ray, MMC is a niche manufacturer making unique cars for a niche market. If people want something more modern or more exotic there are plenty of other vehicles out there to choose from, but they don't retain the high residuals of Morgan nor do they attract the same attention. If you don't like what Morgan have to offer go somewhere else please don't try and turn MMC into Ford, BMW or JLR.
And that's all I have to say about that