Indeed, but the pricing model is quite complex.
For volume cars the number of cars sold allows a clear picture of the market price to develop, expectation is close to reality. Furthermore the customers want the lowest price possible. They are commodities and commodity pricing rules work.
In the Morgan market place dealers do all they can to maintain pricing. Private sellers are also trying to get the best price whilst buyers don't have enough information to get a clear picture because there are not enough cars sold. They are not commodities so the same rules don't apply. I'd put Morgan cars, along with some others such as Ferrari and a couple of other brands into the same pricing model as watches, fine art and other collectables.
They are no investments, but they lose less than most other cars and boats. So far.....!
