Originally Posted By charlestkirby
Autocar mag seems to think a rolls suv is an acceptable idea. It all seems a bit silly to me. I imagine it will sell but why would you want one.

Will morgan ever make an SUV I wonder. Bugatti, bentley, rolls royce and lamborghini are at it.


I agree - I saw the pictures today in the mag

Very silly

It will get to a point where every marque, luxury or not will have every vehicle type

I hope Morgan don't go the same way ( think it extremely unlikely due to development costs)
Morgan is a marque to me that harks back to a simpler era even with the Aero when marques had a very small inventory with unique identifying characteristics

Car sporting as kid was great - a Porsche was a Porsche (911)
A Ford was an Escort, Cortina or Granada
A Rolls was a Rolls
A Mini was a Mini, not 6 variants
A BMW was a rare 3 something or 5 something

Models lasted longer
Now I test myself (when really bored) to name the marque of every car I pass - A lot just look exactly the same, I struggle to differentiate a Hyundia from a Toyota from a Seat from a Vauxall from a Ford
All good cars no doubt but designed by wind tunnels, pursuit of efficiency, shared platforms, marketing departments & customer satisfaction surveys

Sorry ... Finished now ...I'll shut up for the night - about to watch Grand Budapest Hotel with Mrs S




2008 XXVII Platform, Bugatti Blue Roadster 4 Seater