At first I thought this was a daft idea - but am changing my mind.
Its good to have a low starting price and as is being said for a few extra 00.s you could have a fun car (Caterham anyone?).
Possibly appeal to a younger market too?!
OR the dealers can trade up the Customer/victim to suit their ££pocket.
What was the entry level b4?? £38K??
Hope it works out well for all.