I must say that I eagerly await the official photos of the convertible Aeromax. I haven't seen any of the images of the new car mentioned above. Whilst I agree wholeheartedly that it is important that the embargo on details of the new car is not broken, the snippets of information supplied are unavoidable and probably only serve to heighten interest in the product and marque as witnessed by the above discussion.
My own analysis of the situation is that the current Aero 8 must be becoming increasingly expensive for MMC to produce at a sensible cost. The raw costs of the BMW drivetrain will have escalated substantially with the changes in euro value relative to the pound. The cost of the bespoke chassis I would guess will also have increased. I doubt that the market would tolerate a substantial realignment of Aero 8 price above the latest 4% increase. Replacing the Aero 8 with a substantially more expensive version based on the Aeromax makes I would think perfect business sense. It's exactly the sort of thinking that companies like Porsche and Ferrari have adopted. Look even at what VW has done with the new Golf Mk6 and BMW with the Mini 2. The Golf and the Mini have been updated to make them cheaper to build above anything else. In fact the Golf Mk5 against a Mk6 looks like the facelifted model.
I am just about to take delivery of my new Aero 8 which will be my first Morgan - it's currently being fettled at the factory workshop. I must say that I was a bit concerned when I first read that the Aero 8 was to be replaced. However having taken all the above into account I am pretty relaxed about the change.
