Originally Posted By Peter J
Originally Posted By DaveW
I think that Morgan struggle to reconcile what they would like their customer base to be and what it actually is.



Not just Morgan, but MSCC!!

The Company must sell new cars to survive. How many MSCC members will ever buy a new Morgan car? Few.
How many TM Members will ever buy a new Morgan car? Better than a Few, but still not a lot.

So, the Company has to find new blood, and keep it with repeat purchases. Selling the "brand" is a vital part of that mission and MOG Mag is a part of it.

I feel that MMC needs something like a Morgan Owners Group, (MOG) based on the Triumph RAT model. I would like to see MSCC and MMC come together to achieve this, but I'm a minority and it is one reason why I'm no longer involved with running MSCC.

So, anything that helps MMC make money, sell cars and build brand awareness has my support.

In my opinion anyone who dismisses Morgan building their brand and actively marketing outside the traditional customer base as "marketing tat" is way, way out of touch and has already started to leave the modern world behind.


Peter,

I had no idea that that was one of the reasons you stood down.....

I don't think many would disagree with your comment about the need to help MMC make money....but I do think that it is important that it should not just be 'anything', it should be focused on that which shows MMC as a top quality product with heritage (or whatever words you wish to use to describe Morgan). That starts with the main product....the cars....maybe an association of enthusiasts (a club)....and if necessary a forum and newsletter/magazine that links it all together. Get those three things right from the start and you have a base on which to build.

From what I have seen, the annual MOG gatherings are perhaps more representative of Morgan Owners than anything I have seen in the MOG Magazine or Morgan's Accessory Brochures. Perhaps MMC are deliberately targetting new markets and a new type of customer? No harm in trying that if there is a perceived benefit to the company (and if it does not alienate the existing customer base). Perhaps that's where the money is nowadays? If so, MMC may wish to consider revising the front suspension on the trads so that no one will have to know how to operate a grease gun! Or perhaps the new customers will have a 'man' to do that for them? redcard

Building brand awareness is clearly a good thing, but only if the new associations reflect the image that the brand itself espouses. Get the cars right from the outset, deliver outstanding customer support, enjoy the two way loyalty that results and everything else should fall in place.

Off to trim my beard.... wink

'di te incolumem custodiant'