I agree with you Tim, but can't help wondering whether the product and after sales are good enough for a company that has aspirations to be a luxury manufacturer.
The people with large disposable income may be far less tolerant of the Morgan foibles and moving into the add-ons prematurely could cause enormous long term brand damage.
Couldn't agree with you more. There's a phrase we use a lot when we're talking to business clients about their strategy: "Do the Basics Brilliantly". Absolute corenerstone to get right before you start trying the fancy stuff...
