Well said Peter.
P.S. What is the Triumph RAT model?
In a nutshell, you have a company funded by the brand who's intention is to engage and retain customers to the brand by creating a feeling of belonging. This may be owner specific events, branded merchandise or unique discounts.
I've long espoused such a scheme to Morgan as Peter knows, but there is no will to change the norm sadly.
I can't understand the negativity surrounding this marketing for Morgan. It's simply engaging people by branding, it's not rocket science..!
Absolutely...
6 Simple steps for the factory.....
1. Set up The MOG (Morgan Owners Group), Membership £40.00 per year, FOC for 2 years to new Morgan Owners.
2. Pick the 10 best dealers and "vigorously incentivise" them to organise monthly or more meetings and events...with a "MOG MAN" to run the events. This would be someone like Adrian, or me, or Jays, or.....don't all volunteer...
3. Produce a Magazine - Oh, they already have that, MOG Mag - and MOG area on the Website
4. Arrange an annual meeting; - Oh, they already do that, Thrill on the Hill and "The Homecoming"
5. Enhance the brand through merchandise, products and discounts.
6. Invite members to visit the factory & shop, with a "MOG Room" separate from the main visitor reception.
It doesn't need a bunch of clever consultants to do it... actually we are a load of clever consultants!
