I can't help wondering if they wouldn't be better off subcontracting the build in the first place to someone like Steyr, (everyone else does !!) or Lotus maybe (who after all, have plenty of spare capacity). It would have the advantage of the initial cars being produced by an experienced manufacturer, hopefully avoiding some of the production wrinkles which might afflict an all-new operation.
The yacht company Oyster was very successful for many years by remaining not much more than a telephone and a filing cabinet. All of the building was outsourced to the likes of Landamores and Southampton yacht services; things only started getting tricky for them once they started getting themselves some serious overheads.
Morgan could build it for them
