I feel that MMC are running slightly behind but on a parallel path to Land Rover, who for various reason have now ditched the Defender which started their fortunes and moved considerably upmarket with the most recent iteration, which is not really in the same segment at all, in spite of its' name.
This is possibly the way that Morgan will go to, especially under new management who will be even more profit led, as they now have to make a return on their investment.
