Everything has a time line and no room for sentiments in business!
Surely Morgan is a living demonstration of that
not being true.
+2
I feel that Morgan has been sentimental in many of its decisions it has taken and in the long term that has been good for business and has generated a devoted following for the brand. If they abandon the Trad then I would say Morgan has decided to move exclusively upmarket and in the long term I don’t think that will turn out well for them. Keeping the Trads and developing up market platforms that riff on the Trad would seem a sound tactic and will bring them the best of both worlds.
