Now we have “modern” Morgans with new mechanicals the image definitely needs a corresponding update. Buy in marketing and develop a retro/modern theme of Classic combined with modern. I would include videos of cars being driven both on and off tracks too. The worldwide spread of Morgan centres is worth including...imagine Draculamog being used! Cars out in all weathers, dogs on board, the mix of fashions being worn. The theme would be on enjoyment of being the owner and all it brings in.
I worked for Gallaher Cigar Division. Remember the Hamlet cigar adverts? They had a huge part in making Hamlet a success. Our Marketing Dept could get a topical ad out very quickly to match current events, keeping the theme intact. There was one with luminous condoms that wasn’t released though!
