Hang on a minute there is something much more deep fake news going on here. The picture of (by priority) the sausage roll, tomato ketchup and lots of radios is clearly adjusted and fake news. The ketchup is blue labelled, that's reduced salt? No one would put reduced salt ketchup with a decent sausage roll least of all Graham. They have infiltrated our ranks.
Oh sorry just building myself up to the needed level of indignant self belief so I can get into the script writing at true Internet/Panorama levels.
That’s something new I’ve learned, I did wonder why the label was blue, I didn’t even know such a thing existed, everyday’s a school day.