How MMC opt to promote their new model is their choice. They have made it clear that this model is aimed at a new, younger owner. What may work for the baby boomer, make do and mend generations may not be so effective with the millennials. A marketing manager ignores FOMO at his peril.
Regardless of how its launched, if its as good as the dealers claim, it will be a big hit and a precursor to more socially and environmentally acceptable image post ICE and the baby boomer generations (tongue in cheek for those devoid of a sense of humour) .
One thing for sure there will be some serious tyre kicking and unnecessary demonstrator miles being put by individuals who will lack the courage to be the early test pilots.
