Old Lambo or current Lambo Howard ?
Old Lambo and recently previous Morgan I can see many parallels. New Laudimbo not so much.
Niche of a niche
Strong brand identity and truth
Easily identifiable market sector with definite character of customer (as I said, traditional Morgan)
Specific experience when you drive it
Little pools of fluid on the floor from time to time.
Limited service locations
"Where is that rattle coming from", "which rattle?".
Highly connected customer base and loyalty despite that third rattle.
Loved despite/including/due to their weaknesses.
Ever tried to reverse a Countach into a supermarket parking space in Tescos and get it between the lines? It should have been a round on It's a knockout. If they could have got the car to do that ten times without a clutch meltdown. New Hyper thingy probably has a self park button to do it.
