It will be interesting to see how Morgan reacts to the UK 2030 deadline for ICE car sales. If it moves upmarket and away from its traditional domestic market to markets that are still thinking about ICE sales beyond 2030, it may survive for a time, maybe on lower volumes. However, it does beg the question how much of the handcrafted content of a Morgan has to be produced in the UK and could we see manufacturing moving abroad at some point in the future especially if the UK market is less important to Morgan.
However if the ICE is ultimately doomed, how they transition to an EV and still deliver that traditional handcrafted increasingly exclusive product will be interesting as the traditional Morgan market demographics are changing.
Just drop in a small hybrid package...gains another 5 years. Plus the option of annual production under 1000 units gives MMC an ongoing loophole
Yes there are quite a few ways it could go, be interesting to see how they produce an EV vehicle that maintain the dynamics and not be compromised by current heavy batteries and resultant range. The more the battery technology moves on, the lower the risk of inherent weight penalties of EV's. It will be interesting to see if any new models rely on a wooden structure of any kind to pin the bodywork to, as you can produce the look without the complication of using wood.
