For me the Ownership Experience started before my 4/4 was even built!

1. The feeling of being part of a wider community
2. Visiting the factory during the build for which will always be a highlight and peak moment of any automotive experience I've had
3. Driving from the UK and cross across the EU with a final stop in Greece : the experience was only topped by the joy the 4/4 seemed to have brought to many who wanted a picture, waving excitedly and the look of 'you are going where in that?
4. Enjoying a brew after a session of detailing and realising just how lucky one is to have the joy of it all.
5. That such a car can be enjoyed without even driving it.
6. Perhaps not for all, but the day you see it being driven away to it's new owner and that feeling of content that it's time for someone new to enjoy the Ownership Experience