A typical example of how Morgan has to measure itself against vehicles like Porsche (BMW, Audi...) now, due to the higher positioning of the brand. Customers rightly demand comparable quality for their money. And a Plus six was a lot money! And this clientele is naturally not capable of suffering and quickly switches to other brands if it cannot be satisfied.

For comparison, a Morgan +8 cost 1500 pounds in 1970 according to ChatGPT, whereas a Porsche 911 costs 8000 - 10000 pounds. No comparison would have occurred to any Morgan customer.

2003 Morgan 4/4 2-seater