Originally Posted by mph
Originally Posted by nick w
There are alot of dealers on that list... they've been busy alright.
If they can make each dealer take just one of each model that will keep the factory going for months! Very clever when you think about it.

Or maybe not.

The reason many of the long-established dealers have left the fold is exactly for that reason, i.e. Morgan changed policy and compelled dealers to commit, in advance, to a certain number, model and spec. of cars per year.

Previously a customer had gone to his dealer, specced up a car and the order was placed with the factory. Morgan customers inevitably want to spec. the car themselves, not buy one off the shelf..

Given the uncertainty of how many, and which model, a small dealer would sell in any given year it simply became untenable for them to continue selling new cars.
That's what's clever about it. Mmc put their sales effort into selling to dealers rather than the public. That way the factory keeps busy, the dealers take the guarantee flack and when they eventually fail you just find a new company who has self belief....
Much easier and more efficient than selling individual specd cars to the public. And the added benefit that the dealer's cars will all be specd to top (profitable) specification.

Last edited by nick w; 10/07/25 04:55 PM.