Initial core brand relationships form between ages 16 and 18 and they firm up usually for life in the late twenties onwards. When ever I'm around Morgans at meets, noggins, Malvern ,or just passing on the road, it invariably is a baby boomer driving it. Rarely do I see anyone of the younger generations driving a Morgan. So where is the future demand coming from as the baby bommers die out? The number of adverts for Morgans I've seen being sold by members of the family either due to illness or bereavement, seems to be growing apace. Many low mileage hardly used,cars often in my eyes a terrible opportunity in many ways wasted/missed.
We also maybe seeing a greater realisation that the ICE remaining years is very finite and market prices are starting to reflect that. Most of the EV's I see on the road are usually driven by the younger generations, they have already moved on from the ICE, more recently the age profile is slowly creeping upwards. Come 2030, the pace of change will accelerate as ICE's are either thru cost or restrictions effectively forced off the roads.
I've never bought a car with a view to the investment potential, I bought the car I wanted to drive, and hoped at some point in the future when I came to sell it I didn't lose my shirt over it. Morgan has now become part of the brand establishment that depreciates.......(with a few notable exceptions) so it's a matter of enjoying the car for what it is.and there is a cost associated with that. IMHO tucking them away in hibernation every year, keeping their mileages low with an eye on retaining value, may prove to be a false promise going forward...enjoy them whilst you can.
Depreciation is a relative thing, if I had kept my 1985 4/4 which I bought in '87 for £14,500 I would probably still get most of that money back today, although the purchasing power of that money has diminished dramatically in the intervening years. £14500 in 1987 would be the equivalent of £53000 today.......I ineffect paid more for my 4/4 converted to today's prices than my Plus Four of similar age when purchased last year, but vastly different cars both the performance, build quality and equipment by comparison...sobering thought when looking at the relative cost.in 1987 uplifted for inflation to 2024 prices........so my current CX Morgan represents far greater value for money secondhand than my 1985 4/4 did.
How times changed in1987, the official waiting list to buy a new car from the Morgan was approximately seven to eight years. By the end of the decade, the massive backlog peaked at nearly ten years, now its a matter of months, and hence relative retained values of the cars in part reflect this.
Last edited by JohnHarris; 26/07/26 08:39 AM.
