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Aug 24th, 2023
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Joined: May 2011
Posts: 1,440 Likes: 8
Has a lot to Say!
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Has a lot to Say!
Joined: May 2011
Posts: 1,440 Likes: 8 |
Interesting promo and comments, if it attracts and inspires younger owners it has to be of some good, without future generations be it men or women wanting to own a Morgan, Morgan will face a dilemma.
Most younger people I know and work with see a Morgan as an old man's car, let alone a woman's, even though they like the look, they do not understand it can be fast and exiting. So as generations slip away the risk is that less and less people will want a Morgan, traditional or modern. Anything to try and address this must worthwhile, surely? I agree with this. Sometimes there is a perception that a Morgan is an older (usually retired) mans car - and I mean no disrespect to those of you who are fortunate enough to be retired. And yet young people do like the look (the younger the more they seem to like it and the most enthusiastic admirers of my car are usually toddlers). For my part, I am in my mid 40's now and have loved Morgans since I was a teenager. But there are few young Morgan drivers around - and I don't think this is due to the cost as many young drivers can be seen in quite expensive machinery these days. Morgan is starting to be perceived as a more edgy, interesting brand, and that can only be a good thing.
Last edited by Quicksilver; 02/05/13 10:12 AM.
David
2020 Roadster 3.7 Dove Grey.
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Joined: Aug 2006
Posts: 7,822 Likes: 81
Talk Morgan Guru
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Talk Morgan Guru
Joined: Aug 2006
Posts: 7,822 Likes: 81 |
Interesting promo and comments, if it attracts and inspires younger owners it has to be of some good, without future generations be it men or women wanting to own a Morgan, Morgan will face a dilemma.
Most younger people I know and work with see a Morgan as an old man's car, let alone a woman's, even though they like the look, they do not understand it can be fast and exiting. So as generations slip away the risk is that less and less people will want a Morgan, traditional or modern. Anything to try and address this must worthwhile, surely? If you look back at my posts from 2007, when I started the forum, that was very much my view then and it is still my opinion now. At the time I met with a lot of resistance from the minority traditional Morgan circles, with particular venom coming from certain, now defunct, sections of the Morgan community. By traditional, I do not mean 'traditional car' owners (although some were) but simply members of the community who were reluctant to embrace change and the need to attract a younger demographic. With all that said, I believe attracting 30-sometimes to the brand (and product) needs to be handled with some flair and panache. This demographic is social media savvy and have grown up in an advertising hothouse (being sold to - aggressively - from day one). If the company begin to court this customer base, I believe it needs to be done in an intelligent and honest manner, playing on the true values and USPs of Morgan. It can be achieved but needs a clear vision and goal, otherwise it will have either no impact, or worse, could alienate the demographic who already are your customer base.
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Joined: May 2011
Posts: 1,440 Likes: 8
Has a lot to Say!
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Has a lot to Say!
Joined: May 2011
Posts: 1,440 Likes: 8 |
Interesting promo and comments, if it attracts and inspires younger owners it has to be of some good, without future generations be it men or women wanting to own a Morgan, Morgan will face a dilemma.
Most younger people I know and work with see a Morgan as an old man's car, let alone a woman's, even though they like the look, they do not understand it can be fast and exiting. So as generations slip away the risk is that less and less people will want a Morgan, traditional or modern. Anything to try and address this must worthwhile, surely? If you look back at my posts from 2007, when I started the forum, that was very much my view then and it is still my opinion now. At the time I met with a lot of resistance from the minority traditional Morgan circles, with particular venom coming from certain, now defunct, sections of the Morgan community. By traditional, I do not mean 'traditional car' owners (although some were) but simply members of the community who were reluctant to embrace change and the need to attract a younger demographic. With all that said, I believe attracting 30-sometimes to the brand (and product) needs to be handled with some flair and panache. This demographic is social media savvy and have grown up in an advertising hothouse (being sold to - aggressively - from day one). If the company begin to court this customer base, I believe it needs to be done in an intelligent and honest manner, playing on the true values and USPs of Morgan. It can be achieved but needs a clear vision and goal, otherwise it will have either no impact, or worse, could alienate the demographic who already are your customer base. I think Morgan are achieving this. Bringing in Matt Humphries and re-booting the Classics with the Sport Line was step in this direction - the Sport line looked fresher, younger and yet curiously traditional and much the same ! And of course the three wheeler will bring in a whole new customer base. And there is nothing wrong with Kiera Morgan's article on the Morgan website, but I am not sure it takes Morgan any further forward in achieving this objective.
Last edited by Quicksilver; 02/05/13 10:42 AM.
David
2020 Roadster 3.7 Dove Grey.
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Joined: May 2011
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Drive on the Wild Side Part of the Furniture
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Drive on the Wild Side Part of the Furniture
Joined: May 2011
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With all that said, I believe attracting 30-sometimes to the brand (and product) needs to be handled with some flair and panache. This demographic is social media savvy and have grown up in an advertising hothouse (being sold to - aggressively - from day one). If the company begin to court this customer base, I believe it needs to be done in an intelligent and honest manner, playing on the true values and USPs of Morgan. It can be achieved but needs a clear vision and goal, otherwise it will have either no impact, or worse, could alienate the demographic who already are your customer base.
I do agree, it is a fine balancing act that has to be won. Young people today generally expect high quality products that work, and are easy to use. So getting a Morgan into this mind set is not necessarily an easy task, I suspect the majority expect ABS, power assisted steering, sat nav, heated electric seats and a service every 2 years as standard from a car they are looking to purchase.  One thing that has always surprised me is how little Morgan have played on the racing successes, or maybe that is just my perception. 
Adrian
Buggered Off, to a modern none leaky car, heart's still ticking
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Joined: Oct 2011
Posts: 3,513 Likes: 8
Talk Morgan Addict
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Talk Morgan Addict
Joined: Oct 2011
Posts: 3,513 Likes: 8 |
Of course, beauty is always in the eye of the beholder, and anyone who, more or less decides to pose with next to nothing on, will get some publicity, I certainly do not find Mrs. M overly attractive, sorry to say, even somewhat ordinary in appearance, and a little 'scrawny', which wouldn't matter one jot, except she is rather putting herself about. I'm sure she and CM are at ease with that, but I'm not sure it does the MMC image a whole lot of good, but, I've been wrong before.............
Paul
[At last, I have a car I can polish]
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Joined: Jan 2009
Posts: 113
L - Learner Plates On
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L - Learner Plates On
Joined: Jan 2009
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Dear me...where has decorum and good taste gone ?
Verbum sapienti sat est.
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Joined: Dec 2009
Posts: 35,776 Likes: 468
Tricky Dicky Member of the Inner Circle
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Tricky Dicky Member of the Inner Circle
Joined: Dec 2009
Posts: 35,776 Likes: 468 |
It apparently vacated these shores when we received some "incoming" so called "Reality Shows" about 20 years ago from Stateside - you clearly missed the Jet arrival and Departure carrying the associated "baggage"  No bad thing. Missing it that is.
2009 4/4 Henrietta
1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Connaught Green +8 prev
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Joined: Jan 2009
Posts: 113
L - Learner Plates On
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L - Learner Plates On
Joined: Jan 2009
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I know nothing of 'reality shows'...we do not possess a television....I throw things at the radio instead .
Regards
Verbum sapienti sat est.
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Joined: Jun 2012
Posts: 234
L - Learner Plates On
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L - Learner Plates On
Joined: Jun 2012
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Not wanting to upset anyone on here, or even Mr M himself (lucky chap), but for some reason I can't get the Mrs Merton interview of Debbie McGee out of my mind, the one in which she said: "So, what first attracted you to millinaire Paul Daniels...?" (apologies to those who have never heard of any of these people, it would take to long to explain).
Richard
Richard
2019 M3W
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Joined: Dec 2009
Posts: 35,776 Likes: 468
Tricky Dicky Member of the Inner Circle
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Tricky Dicky Member of the Inner Circle
Joined: Dec 2009
Posts: 35,776 Likes: 468 |
I know nothing of 'reality shows'...we do not possess a television....I throw things at the radio instead .
Regards I am now listening to the World Service online or Digital Radio, having found that listening to the Rottweiler in the morning causes an increase in blood presure and the urgent need to be fitting my recieving equipment internaly to said Humphrys preferably sideways on. Television is now down to anything Attenborough, Formula 1 Grand Prix and Superbike Racing. On average probably an hour a week I guess. Regards
Last edited by 4/4sportsfun; 14/05/13 04:34 AM.
2009 4/4 Henrietta
1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Connaught Green +8 prev
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