Very sad to think Lotus might be reaching the end, especially when you think of how successful cars like Elise (and to a lesser extent Exige and Evora) were. I have to confess to wondering why they didn't simply carry on making them rather than trying to come up with ever more exotic models? Was it the new owners trying to stamp their mark without necessarily knowing much about the business? I sense a parallel with TVR here.
That one has several answers. For a start a GRP bodies aluminium chassis car has an almost infinite lifetime if treated correctly, so there becomes a need to bring in changes simply because the number of people wanting such a specialist car is limited and maybe satisfied numerically by what is already out there. The second reason is money - unless you have something new that people want, how do you make money?The third reason is that for most products the market moves on - just think of modern electronics.
The market for faux old cars a la Morgan is very limited so even Morgan have had to try and update. Not by much I will give you, but update all the same.
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