Hmmm, I am new to this having owned a Morgan (4/4) for all of 6 weeks. I like the fact that it is a "relatively" rare car and very much out of the mainstream. It gives me a vintage driving experience with modern reliability and corrosion resistance - I could have bought e.g. a used Audi TT convertible for the same money but didn't want just another car I could drive to work!
Also it interested me that that I could buy a 2-year old low mileage car for the same price as a 10 year old one, so there is soemthing unique going on here in terms of residuals, which is another part of the attraction of ownership.
Now I would not like MMC to go to the wall financially, in the way of many other small British car makers, so I actually care about the company (no such feelings towards any other car company I have ever bought from except perhaps Saab before GM). I want them to continue building and selling cars, and for spares to be available. BUT if they have full order books for the level of production they are happy with, a reasonable wait time unlike the bad old days, and an established if small market, then why do they need to increase their marketing?
The likely result of increasing the marketing spend would be to generate demand they can't match, decrease profitability (out of the bottom line), or force a change in production technique - and I think Harvey-Jones was already proved wrong on that one. What next, a rebadged volume "sports" car built down to a price?
Or perhaps I'm missing the point!
Cheers
Nigel
Last edited by nputtick; 02/12/07 04:15 PM.
