(c) "sales are up 40%", wonderful and can you tell me what percentage of this 40% are also 'new' owners - as in people who have never owned a Morgan before? Surely this would answer the question as to whether people outside the normal customer pool are being attracted to the product and what percentage they make up of the overall units sold.
Lorne any view on this point?
As for your mention of type-centric Morgan owners, I would say that type of behaviour is not vastly different (although with another bias) to what I was describing to you.
Another very important aspect of what we are discussing is return on invenstment. I wonder how much time has been given to the study of if there is any trend in new sales post an article being written on one of the Morgan cars.
For instance,
Classic & Sports Car magazine did a feature on the Plus 4 throught the years about 24-months ago. Was there any up-swing in sales post this?
EVO featured the Aero 8 4.4 this summer (what we had of it
), did the month after show a different trend to other months (or the same month the year before, etc)?
