There are lots of things that require wealth in order to own.... It's not the job of manufacturers to make their products cheaper but to stay profitable and desirable. Cheaper goods might be a route for some, brand integrity might be the route for others.

There is a risk with a smaller car maker that it becomes a jack of all trades but a master of none by attempting to appeal too broadly. It's probably why McLaren don't make a family saloon, but Audi can. Scale and gearing.

If I were running MMC I'd be concentrating on getting the core product right. smile