I reckon a new 4/4 is almost a bargain. I am not an apologist for shoddy build and have bought two new 4/4's and a 10 month old Roadster - and in each case any defects were dealt with by Morgan with good grace - including a new hood on one I considered a bit baggy and a respray to the front wing of another with a very small blemish. £30 -40k is a lot of money but it is not a lot for a handbuilt car, a new classic Alvis from Red Triangle is £170k. Being a former RR Aero apprentice and also running a family business (est 1903) I know a little about engineering and also appreciate the difficulties that beset firms in the present climate and Morgan walk the tightrope better than most. You mentioned the N/S divide, well where are the niche car manufacturers in the engineering heartland up North? Besides Bentley I am struggling to think of one, come south of Malvern you will find Aston, Lotus, Caterham, Alvis, RR, Mclaren, not to mention all the Formula 1 constructors.