Mass produced, naturally. You need to have machinery to get repeatability at low cost. To get truly fine finishes by hand needs hours and hours of skilled craftsmen's time - and that, quite rightly, costs a packet.
If you want hand-built perfection, then expect to pay Bob Peterson prices. Morgans are built down to a price that keeps them sensibly affordable. As I said before, there's no excuse for crappy quality control, but there's a limit to how long MMC can afford to have their guys fettling a bonnet.