Originally Posted By Gulf44
Well it's clearly a 'Misleading Action'.

See Regulation 5 of the Consumer Protection from Unfair Trading Regulations 2008

http://www.legislation.gov.uk/uksi/2008/1277/regulation/5/made


(2) A commercial practice satisfies the conditions of this paragraph—

(a)if it contains false information and is therefore untruthful in relation to any of the matters in paragraph (4) or if it or its overall presentation in any way deceives or is likely to deceive the average consumer in relation to any of the matters in that paragraph, even if the information is factually correct; and
(b)it causes or is likely to cause the average consumer to take a transactional decision he would not have taken otherwise.

Tick.

(4) The matters referred to in paragraph (2)(a) are—

(a)the existence or nature of the product;
(b)the main characteristics of the product (as defined in paragraph 5);

Tick.


Looking for another Morgan!