A collection of folk with different ideas and from different backgrounds ?
Purchasers of new Morgans have one very important thing in common - the willingness to invest £40k to £110k or thereabouts on something which is essentially a toy.
There are another two very significant characteristics of this group:
1. There really aren't very many of them
2. They are open to lots of other temptations (boats, holiday homes, other cars etc) which are equally likely to attract their attention and money
Even existing Morgan owners don't all fall into this group, there are many (like myself) who own a Morgan which they bought second-hand, and have no intention of ever buying a new car - no use at all to MMC.
I perfectly understand why MMC might not wish to consider me when deciding to whom they wish to try and sell their products.
