Well said Peter.
P.S. What is the Triumph RAT model?
In a nutshell, you have a company funded by the brand who's intention is to engage and retain customers to the brand by creating a feeling of belonging. This may be owner specific events, branded merchandise or unique discounts.
I've long espoused such a scheme to Morgan as Peter knows, but there is no will to change the norm sadly.
I can't understand the negativity surrounding this marketing for Morgan. It's simply engaging people by branding, it's not rocket science..!
