I perceive that Morgan would like to sell new cars to the young brigade who would sell their quality Germany cruisers to move up. This is unlikely to happen except in a few cases and no amount of merchandising will change this.
Another reason it's unlikely to happen is because youngsters in German cruisers have nothing to sell. Audis, BMWs, Mercedes - all leased, handed back after 3 years, no money to do anything other than stay on the treadmill of rented peacock feathers.
