Yes, I too have a 'not-Renault' ... an Avantime, which wears Renault badges, but owners know is really a Matra

Alpine is a very strong brand, with heritage - and I guess will attract an older more moneyed demographic than Renault's various sports badge variants currently find.
Oh, and Lotus spent most of the past 15 years being Malaysian; they're now Chinese owned.
Will