• It is clear to me that Morgan have totally forgotten their beginnings, other than the look of the cars, and are now catering to the 1%.
They have to focus on the 1% and new customers as 99% of Morgan owners buy a second hand Morgan and do not spend any money at MMC.
MMC is not a charity run for the benefit of the existing Morgan owners.
I agree completely.
The number of people with the knowledge and skill to restore and maintain classic cars is limited and declining as we age. The baby-boomer generation is the last that grew up with cars that needed regular DIY maintenance.
In the modern disposable world no successful car maker can afford to focus on the past in any way other than the approach JLR has done in re-manufacturing old Jaguars and Land Rovers. I believe this business model will expand to other cherished brands.
I do wonder if the long term future of MMC is to take volume manufacture to a new factory and run the old one as a visitor experience so we can watch craftsmen re-manufacturing old trads and selling them at the same price point as the new cars, plus a regular series of "Special Projects", in the style of SP1.
There are more than enough old trads out in the Morgan world and by taking this approach it would ensure the supply of spares for those able to look after their classics.
