My take on it is this
I think one of the main reasons that Morgan still sell any cars at all is that they are the antidote to modern bland ubiquitous tintops of all sporty varieties both in ownership and aesthetics
It’s sort of joining a nonconformist club that isn’t rediculous nor particularly showy of wealth nor invites envy but is a little esoteric and is certainly a bit of a pose
Just look at the list of the famous and wealthy that have bought and tried Morgans over the years. They haven’t bought them because they are exclusively expensive like buying a Rolls Royce or Ferrari because they aren’t that expensive. They haven’t bought them because of their performance as sports cars because they could buy a Porsche instead, or several if they wanted.
They’ve bought them because of the looks
Peter Jones, Simon Cowell, Jonathon Ross, Paul O’ Grady to name a few
The new chassis married to a trad body will just allow Morgan to continue making a 4 wheeled traditional looking typical Morgan to the old aesthetics after legislation has killed off the viability of the old chassis because it can’t cope with newer power plants and safety features
