The sales numbers for a new car could be significantly increased without having a negative impact if demand can be stimulated to meet the production. This could be done by selling more to new markets either geographically or to new customer segments such as younger people, both are higher risk than selling to the current market.
The nearest company that has gone through a similar market expansion I can think of is Harley Davidson. They have significantly increased production of a traditional product and have generally done ok but have had some significant bumps in the road. Residuals are still pretty good but possibly not what they were. Time will tell how it plays out for Morgan.
