Talk Morgan Forums Morgan Sports Cars Morgan Plus Four, Supersport & Plus Six (CX & CXV Generation Vehicles) Reflections on a possible PlusFour

You would be shocked at how little the cost of production of mass produced cars actually is. Many would also be shocked at how small dealer margins are. If MMC significantly increases volume with the smaller engine versions, thereby reducing component costs, and at the same time reduces in house labour costs per car with better production techniques, they may very well be able to offer a quite competitive price on an entry point car. If I recall correctly they stated the the PlusSix actually reduced costs by comparison with the Aero based cars.