On the assumption that the CX chassis is a fixed cost & the interior, electronics, dash, instruments, bla-bla, and assembly labour cost will be very similar to the PlusSix, then I can't see how they can retail the new 4/4 or PlusForCX for much less than £70k, that's serious money for the entry model
In business a cost is a fact * but a price is a decision. The two are only loosely related. You charge what you can get.
* well it is a fact until you challenge the beancounters and then facts get changed into other facts.
Totally agree, but Invesiwatsit aren't going to let new Mogs roll out of MMC at a loss & with increased 'Stakeholders' (as they like to be called nowadays) I suspect MMC's overheads in Invesi's eyes have shot up ?