I think society as a whole drinks too much. I blame the lost of pubs and the way that Supermarkets are allowed to sell booze at a loss! in the old days for most people you would visit the pub maybe twice a week to sociality with other people. Or walking the dog you would nip in for a pint at the end of the walk. Like a mate of mine who use to run a pub people today can go and drink a 18 pack of beer for the price of 2 beers in a pub. This is going to bite us on the bottom in a few years time. When I was in the Royal Navy we always would have a alcoholic and drug lecture every couple of years, so everyone knew the score so to speak!