The new platform cars are definitely lacking a lot of the traditional Morgan DNA and that’s a shame. I think the company will be successful in attracting a new clientele. But will they have the same level of commitment and love for the marque? I think not and many will be looking for a curious new toy to enjoy short term before going back to their Porsche’s and Aston Martin’s. That’s the danger in the new strategy - but perhaps Morgan have no choice.
Despite the rise of EV’s I don’t see the ICE slipping out of peoples affections. The ICE has so much charisma compared to an EV. I see enthusiasm for ICE classics as likely to rise rather than decline.
Last edited by Quicksilver; 29/01/20 11:18 AM.
