I think the problem for MMC is where the next generation of new Morgan drivers are coming from. Younger people do not see the Morgan as a car to put on their shopping list, it's too old fashioned, which of course is its' very raison d'être to us. MMC have tried a few 4/4 iterations, even 2 speedsters if you remember, which didn't sell and had to be changed into one of those 'anniversary' models.
The only step that makes sense then, is to go upmarket, which is where they now are, so it will be interesting to see if this is the right decision for the long term future of the company.
