I see on the MMC website that the 4/4 is no longer listed. Does this mean the end of the record for the world’s longest running production car? If a new one comes out in a few months at the least it will mean a period out of production. Are Morgan still offering it in some overseas markets?
This is as much as I know
When the Plus Six was first launched, MMC intended the that the next 4 cylinder model on the new chassis was going to be called the 4/4 because the Plus4 on the trad chassis, being a good seller was going to continue as bit longer and the 4/4 had a non compliant engine for Euro markets
However I believe the decision was made to end the trad chassis models early due to the great reviews and order intake of the Plus Six and also to streamline manufacture
This then allowed for this new model launched today to be branded the new Plus 4 which is more I’m keeping with its power
The 4/4 is now dormant and I suspect it’s reintroduction will depend on how well the Plus4 sells and whether the pricing differential will warrant a lower powered entry model on the new chassis
I would also guess that MMC need to recoup their development costs on the new chassis models before they can really create another meaningful price differential to sit under the new Plus4
