MMC must have done something right during those times, otherwise they would not have survived.
Supply and demand may have been one of the issues, the right marketing and image polishing may have been supporting too..
It is not always production efficacy or technological leadership which is rocking the boat.

Rolex, Harley Davidson and others are interesting business cases too how they handled outdated technology and remained successful on the markets.


Hannes
once: Green M3W; 2013
now: Red 4/4 Sport; 2011
and some practical cars for use in real life