So the company has changed the product and it's target buyer completely. Did it have to?
Nick
An interesting question. But to my mind this would have meant them being able to produce a better car than the MX-5 for less money. The 1989 MX-5 cost the equivalent of £8500 when launched, at which time the 4/4 list price was not too far ahead, I think the original price of my 1986 4/4 was about the same.
I would argue that MX-5 was already objectively better than a 4/4 and was already cheaper.
So I would answer your question as a firm 'Yes'. There's no way MMC could have continued to compete with its low technology. high-labour approach.
